Friday, August 21, 2009

Public Service Announcement (and an incredibly creative marketing idea)

Beware! Killer Unicorns are among us. Forewarned is forearmed.


Admittedly, this may not be the most best acting job I've seen in what is really a book trailer in disguise, but it is a very compelling marketing plan. Despite my conviction that the unicorns are clearly being framed by this pharmaceutical company (come on, who really trusts those people?), I am definitely planning to grab myself a copy of Diana Peterfreund's anti-unicorn tome when it pubs just 4 days from now. Kirkus Reviews said exactly what I was thinking when I stumbled across this book: "A fresh folklore twist amid the wave of vampires and zombies."
Excited now!

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